Innovative packaging is an important aspect of cannabis edibles. Not only do they prevent loss of potency and taste, but they also prevent the goods from losing shape and form. These benefits help increase the shelf life of edibles. As the legalization of cannabis grows both in America and around the world, entrepreneurs need to keep up with the trends and trendsetters in the industry. Packaging is a critical component of your marketing strategy. Here are 7 reasons why you should make an investment in THC edible packaging right away.
1. THC Edible Packaging Can Communicate Important Information
Cannabis edibles can communicate important information through their THC content. The labeling requirements of each product will vary, and some states have stricter regulations than others. While it is possible to get away with omitting some information, it is recommended to include it. Some states also require more legible information on the packaging, such as the product testing date, ingredients list, and nutritional facts. Additionally, edibles should include information on the product’s expiration date and allergens and food allergies.
The study found that the packaging of THC edibles should accurately indicate serving size. By displaying individual servings, non-consumers could better gauge how many cannabis edibles they’re taking. In addition, consumers were more likely to understand how much THC a serving contains if they were shown a stamped bar. Multi-serving bars were more effective than single servings due to the higher salience of the THC stamps on them.
2. THC Edible Boxes Protect Your Product During Shipping
Regardless of the packaging type used, THC edibles need to be protected during shipping. A few tips will help you select the best packaging for your cannabis product. Keep in mind that the packaging must reflect the high quality of the product inside. Several factors are to consider when choosing THC edible packaging: the product’s price, the handling environment, and the corporate philosophy. In terms of materials, you can use glass, metal, or solid containers. However, do not use any type of packaging that is likely to attract minors.
Cannabis laws vary from state to state and federal regulations are always evolving. Because there is no national regulation for cannabis, businesses need to keep up with regulatory changes. These laws protect the public and ensure that products are made in a safe environment. While standard cannabis edibles only require food-grade packaging, medical-grade products may need to comply with GMP standards. In either case, you must consider your customers’ needs when choosing to package your cannabis edibles.
3. Custom THC Edible Packaging Can Help Your Product Build a Brand
When it comes to branding, consistency is key. If your THC edible packaging is white with a black border, people will automatically associate that store with marijuana. Or, if your packaging is a different color for each product, people will automatically associate that store with cannabis. This consistency is a critical element of branding and can help your product build a brand. But it’s not the only thing to consider.
- Identify your core target group.
- What are their needs?
What are the categories and formats that they prefer?
Then, translate those needs into fictitious consumer personas. These are fictional characters who represent your potential customers. For example, a novice consumer would have different needs from a regular consumer than a casual user. Be sure to align your brand’s priorities with your customers’.
Consider the mood of your target audience. Are you catering to a luxury market? If so, then your THC edible packaging should convey this message. Certain strains of cannabis are better suited for uplifting and calming moods. Cannabis brands are increasingly creating their own unique strains to appeal to different customers. As a result, your packaging must communicate the appropriate moods. To ensure your product builds a brand and is sold in a wide variety of retail outlets, you’ll need to choose carefully.
4. Custom THC Edible Boxes Can Make Your Product More Visible in Stores
The THC edible packaging can be very beneficial to cannabis companies. This type of packaging helps your product to stand out from the rest. With the legalization of marijuana in many states, the list of edibles is also growing. These products need different types of packaging and the types of containers will vary based on the product. As with other products, you will need to understand the characteristics of your product in order to choose the right one for your product.
A silicone container is the perfect THC edible packaging for short-term storage. Use a silicone container that’s close to the desired size of your product. Glass jars and airtight containers are also great for keeping your edibles fresh for weeks. If your product is sticky, wrap it in wax paper, parchment paper, or aluminum foil to protect it from moisture. Packaging your product in a bottle is also an effective way to increase your product’s visibility in stores.
5. THC Edible Packaging Wholesale Can Create a Unique Selling Proposition
As cannabis consumption grows across the country, securing good THC edible packaging is essential to success. The packaging must reflect the quality of the product inside and help overcome negative stereotypes about the plant. It is a good idea to consider a tin can packaging design, which is more expensive but has many advantages, including its resealable lid and long shelf life. Tin cans are also sustainable and recyclable. To create a strong and unique selling proposition, a cannabis edible package must balance functional design and clever branding.
It is important to understand that marijuana products are often packaged in a manner that makes them aesthetically pleasing and attractive. As with any product, packaging must speak to millennials and Gen-Z consumers. Packaging may be an opportunity to protect the environment and appeal to the youth’s interest. Unique products can boost the ‘excitement’ quotient of youth, making them more likely to purchase the product.
6. Custom THC edible boxes can make your product more memorable
Cannabis edibles have a unique branding opportunity. By choosing a unique packaging design, you can stand out from the competition. Consider the type of packaging material, colors, and labels. If you are a cannabis edible manufacturer, consider having a printing company print your logo or text directly onto the packaging. Printed labels will give your product a memorable brand experience. Branding can make your product more memorable and attract more consumers.
Think hippie! Cannabis edible packaging can be loud or simple. Millennials are more likely to be interested in packaging with a message that speaks to their values and aesthetics. For example, the word “medicated” can be used to appeal to Gen-Z. Using cannabis as an ingredient in luxury products can appeal to the consumer’s interest in protecting the environment and promoting a healthier lifestyle. In addition, limited editions are popular amongst millennials.
7. Custom Printed THC Edible Packaging Can Help You Increase Sales of Your Product
There are several reasons to invest in cannabis-specific packaging for your THC edibles, including quality, cost, and compliance. While packaging can affect the initial sales of your product, secondary packaging is equally important and will determine its quality and shelf life. It is essential to find a cannabis-specialized packaging supplier who understands all the compliance issues related to edibles and will work with you to design customized packaging options that suit your business and your customers’ needs.
Investing in high-quality packaging will ensure your product is protected from potential spoilage, preserving its potency and taste. Innovative packaging will ensure your THC edibles remain fresher for longer periods of time on the shelves. As the legalization of cannabis spreads across America and abroad, cannabis entrepreneurs need to stay on top of trends and marketing trends in order to stay competitive.
Packaging is a vital part of this strategy. So, if you want to stay in the game, get THC edible packaging from Black Packaging right now. You can email us at info@blackpackaging.com to get a FREE quote.
